Celebrating 23 years of business thanks to wonderful customers like you! Customer service is our top priority! Modern and classic bridal store including 25% off most wedding gowns, all bridesmaids, tuxedo rentals & sales, flower girls, prom dresses, and more. Caitlin & Tammy are here to help you through every step of outfitting your wedding! Your bridal gown should be as beautiful as you. We specialize in the wedding dresses we carry. We are a premium Allure Bridals and Allure Romance retailer in South Dakota.