Frequently Asked Questions
Here are some questions that we get quite regularly. Feel free to ask one of these to us directly or throw another question our way!
Do I need an appointment?
Appointments are required for Saturdays. Appointments are 100% free, & 100% fun! Our brides have loved the intimate, one-on-one shopping experience our Saturday appointments provide. No more waiting for your consultant to come back to you after helping everyone else in the store, and no more waiting to try on gowns other brides are wearing!
An appointment is not required to look at or try on anything at our store during business hours during the week. You can absolutely book an appointment during the week as well. All customers will get quality assistance, whether with an appointment or not!
What should I bring with me?
Number one thing we suggest bringing: an open mind! Bring ideas of styles you like, or even pictures of dresses that are your top contenders! If you bring in pictures of styles you like, we have a great starting point for you. Most brides have been looking at photos online and admiring dresses. This is a good starting place for picking a style and can help your consultant guide you in gown selection.
Who should I bring with me?
We welcome any number of people in your entourage, but recommend you keep your entourage small. Oftentimes big groups of people can result in your voice and vision being discarded in favor of your party's opinions. There is such a thing as too many opinions! We also have limited seating. If possible, we recommend not bringing children to the appointment. It’s hard for little ones to sit still for a long time! We will never turn away kids though. If they come along, they must be watched at all times. We have many expensive gowns and accessories in store and any damage caused by children in store is covered at the expense of the customer.
What is your price range?
Our wedding gown selection is under $1,700, with the average prices in the $1,200 to $1,500 range.
Our sale gowns range from $99 to $999.
For bridesmaids, our prices are under $230. For mothers, our prices are under $450.
We are always running specials as well as selling our samples off the rack for lower prices.
Should I wear specific underwear when trying on dresses?
Yes! This makes all the difference! Opt for styles that are nude and seamless! If it's lacy, too low cut, or even a size too small, it's gonna show through most gowns. Don't say we didn't warn you! Also, don't worry too much about a bra as with most gowns, it will be best for you to take it off!
We also hate to have to say this, but underwear is required while trying on gowns for health reasons.
When should I begin dress shopping?
We recommend that you begin shopping for your wedding dress 10-12 months before the big day. Bridesmaids dresses take less time, with those we usually suggest about 8 months in advance. **These are ideal timeframes, please know that we are very flexible and more than happy to help you plan your wedding or event on any schedule. We have helped brides and grooms get prepped in less than a week! It can be done!
What sizes do you carry in store?
In store we have wedding gowns starting at a size 6 up to size 26, with increasing stock in plus sizes every season. We have up to a size 26 in bridesmaids dresses to accommodate those who do not fit in a standard "sample size," typically an 8-14.
What sizes can you order?
Wedding gowns we have in store can be ordered from sizes 0, in some cases, up to size 30/32 for most companies. Bridesmaid sizes range from 0-36!
Do I have to pay in full before we can order?
We do not require payment in full. We just require a half-down deposit! All merchandise must be paid in full before leaving the store.
How long does it take for my dress to come in?
It typically takes four to six months to order your wedding gown. It can take longer if you customize your dress (hollow to hem, etc). We recommend leaving two months for alterations. If you don’t have eight months before your wedding date, don’t panic: we have options such as rush orders (extra charges apply), in-stock availability, and selling gowns off the rack. Bridesmaids dresses typically take 12 weeks to come in. Rush shipping is also available for an added charge.
Do you do alterations in store?
We do not offer alterations in store. Alterations are not included in the price of the gown or dress. We have recommendations for alterations located in Watertown. You are not required to use our recommendations if you know someone else that you trust or prefer to use!
Can we take photos?
You absolutely can! Photos are a great way to remember which dresses you liked (and those you didn't!) and can make any future visits much easier. They are also a great thing to add to your wedding scrapbook! :)
Do you accept returns/give refunds?
Returns are not accepted, as gowns and bridesmaids dresses are special ordered and cannot be returned to the company. Once they are purchased, they are yours. Deposits are non-refundable. All sales are final. Please see our Policies page for more information.
What is the store’s cancellation policy?
Per store policy, you have 90 days from the date of the cancellation/postponement to pick up your orders. Any merchandise left in-store after the 90 days is considered abandoned and will be forfeited to the store. Any purchases that are already ordered and in production will not be cancelled and must be paid in full. Absolutely no refunds, exchanges, or in-store credits will be given.
Ordering Online FAQ
I saw a picture of my dress on an online website and it was half the price of the dress in your store. Why can they sell it so cheap?
Because it is not the same dress or manufacturer. Other countries do not have copyright laws and will steal images from other companies to use as their own. They will then create the cheapest possible counterfeit from the image. The style, fit, construction, fabric, and color will not be the same as what you tried on in the store. While we understand that price can be a deciding factor for many, we stress to our customers not to order online. You will end up with something you didn't order and may end up spending even more than you would have originally on fixing the mistake, not to mention the stress and possible tears involved. We have many price-conscious options to make everyone's dream a reality, brides and prom girls alike.
If you have any questions that we haven’t already answered, feel free to give us a call, or send us an email.